Partner with MWR On Board NAS Lemoore and reach a Military Market That Contributes $45 Million to the Area Economy! Contact us today for information on how you can reserve your preferred advertising on theater slides, in The View Newsletter, on banners, posters, countertop signs or our MWR 15-passenger vehicle to start building your brand awareness with NAS Lemoore's military consumers who contribute more than $45 million yearly to the area’s economy.
Naval Air Station (NAS) Lemoore is near Fresno in California's fertile Central Valley. Known as the Navy's Master Super Hornet Station, the base is home to the Navy's Strike Fighter Squadrons and Pacific Fleet Carrier Air Groups. NAS Lemoore's Community Support Programs (CSP) provides Sailors, Marines and their family members, as well as, Retires, Reservists and other eligible visitors with many recreation opportunities throughout the year. Programs available include Fleet & Family Support Center, Housing, Food and Beverage, Child-Youth Programs and Morale, Welfare & Recreation (MWR).
Approximately 7,200 military and 1,300 civilians work at NAS Lemoore, making it the 3rd largest industry in Kings County. Each year, MWR Facilities are visited more than 700,000 times by eligible patrons. With your message displayed on banners, posters, marquees, theater slides, and more, you are supporting our military while receiving hundreds of thousands of exposures! I look forward to your call and the opportunity to partner with you and your company.
NAS Lemoore MWR Marketing
FACTS ABOUT THE U.S. MILITARY
Partnering with MWR onboard Naval Air Station (NAS) Lemoore puts you in direct contact with more than 8,000 active duty military, reservists, retirees and DoD civilians at their workplaces, home and online. Annually, $45 million flows into Kings County’s economy from the military.
Your advertising directly benefits and supports our troops and their families. Your involvement helps MWR provide quality of life events, activities and facilities which greatly enrich the lives of our service members and their families. When you support our military with your advertising messages, you are also building awareness and desirability about your company, product or service.
Here is a snapshot of our active duty military across the nation:
- 73% of active duty is male, average age is 26 and average length of service is 10.2 years
- 73% live off base
- 55% are married
- 74% are ranked E-4 and above
- 15% are officers
- 91% have major credit cards
- 80% own their own vehicles
- 61% plan on buying a new vehicle within 12 months
- 95% plan on furthering their education and can receive up to $3,500 in tuition assistance
- 100% shop at off-base department or specialty stores, averaging 4.3 visits per month
- 93% average 2.5 trips per year on civilian airlines
- 88% plan on buying video, stereos or speakers
- 48% plan on buying a personal computer
- 18% perform their own auto maintenance
THE VIEW NEWSLETTER
This is the must-have and much-read information guide for what's happening on and around NAS Lemoore! Capture up to 33,500 exposures a month and 402,000 or more yearly with your company’s advertising message. Civilian and military personnel know this is where they will find Tickets & Travel offers, local area events, Fleet & Family Support Center information and MWR activities, events and facilities listings. MWR produces 7,000 copies of this four-color newsletter bi-monthly. The View is delivered to 10 MWR facilities including its gym, fitness center and bowling center, which are visited by 29,856 patrons monthly! Additional copies are available in the Navy Gateway Inns and Suites lobby (100 rooms occupied nightly) and the offices of Lincoln Military Housing (manages 1,630 homes and seven communities). An email blast with a link to the newsletter goes out weekly to 500 subscribers every Wednesday. Electronic access is available online at www.navylifesw.com and there is a link to The View on NAS Lemoore's Facebook page attracting additional viewers. Our very reasonable rates are as follows:
RATES PER BI-MONTHLY ISSUE (RATES ARE REDUCED WITH FREQUENCY) FULL COLOR AD Full-Page (7 ½"w x 10"h) $250 Half-Page (7 ½"w x 4 ¾"h) $200 Quarter-Page (3 ½"w x 4 ¾"h) $150 FULL COLOR COVER AD* Outside Back Cover (8 ¾"w x 7"h) $450 Inside Front or Inside Back Cover (7 ½"w x 10"h) $350 Half-Page Inside Front or Inside Back Cover (7 ½"w x 4 ¾"h) $250
*Dependent on available space.
MOVIE THEATER SLIDES AND VIDEOS
MWR moviegoers have the best deal in town - FREE first-run movies daily for Sailors and families at NAS Lemoore's MWR Movie Theater. Let us feature your product or service ad in our 30-45 minute pre-feature advertising program of slides and video advertising. Usually filling the theater 15-30 minutes early, this 'captive' audience will see your vibrant, full-color advertisement for 30 or 15 seconds on our full-size, digital, 3-D movie screen that delivers superior picture and sound quality. The MWR Theater shows FREE first-run movies, airs 20 movies monthly and has a capacity of 1,000 patrons. From the family enjoying a budget-friendly evening together, married couples to single Sailors and their friends, your theater advertisement will reach each of them at least three times per movie. With approximately 2,724 movie goers attending monthly, your message will have at least 150 exposures a day. Total monthly exposures will average 4,500 or more for a 30 or 15-second movie slide.
MONTHLY RATE: (JPEG landscape images: 26.67"w x 15"h at 72 ppi • Video format: .wmv file) Slide $500 15-second video spot $550 30-second video spot $600
MOVIE THEATER SCHEDULE BROCHURE
Each month, 800 Movie Theater Schedule, 1/2 page flyers are printed and delivered to all Lemoore's MWR facilities, (visited 51,500 times monthly) and Child and Youth Programs (used by 1,000 children daily). This 1/2 page flyer, with your advertising message on one side and the theater schedule on the other, will receive up to 52,000 exposures a month and an estimated 618,000 yearly.
BLACK & WHITE AD (ONE ISSUE FOR FOUR WEEKS TOTAL) Full-page 2-7/8"w x 7-7/8"h $350 Half-page 2-7/8"w x 3-13/16"h $300 One-third page 2-7/8"w x 2-1/2"h $200
MWR FACILITY ADVERTISING ON BANNERS, POSTERS AND COUNTERTOP SIGNS
MWR is a well-know and widely used network of support and leisure services designed for use by the military, their families, civilian employees, military retirees and other eligible patrons.
On board NAS Lemoore, thousands of eligible patrons and their families make use of these MWR benefits daily. Your message displayed on banners, posters and signs can capture this untapped target audience and maximize your advertising exposure each and every month. Build brand awareness at MWR's base fitness and sports centers used by 24,518 monthly. Display your company's advertising message at the outdoor adventure center, RV storage and auto skills center to reach a combined average of 6,125 patrons a month. Reach 3,180 junior enlisted active duty Sailors monthly at the base Liberty Center which has programs and special events, access to the internet, movies and video games. At the bowling and recreation center your message will be seen by more than 3,179 patrons during open bowling, kids “Bumper Bowl” program, Liberty “ Extreme Bowling”, professional leagues for both adults and youth, Captain’s Cup, mixed men’s and women’s tournaments, and special events held monthly for all ages. Display your advertising message at all of these NAS Lemoore's MWR facilities for a total annual exposure of more than 444,000.
BANNERS (6'W X 3'H) Sports & Fitness Facilities (2) $500 Liberty Center $300 Outdoor Adventure Center $450 Auto Skills Center $150 Bowling Recreation Center $400 RV Storage Fenceline $300 POSTERS (22"W X 28"H) Outdoor Adventure Center $400 Liberty Center $150 Sports & Fitness Facilities (2) $350 Auto Skills Center $125 Bowling Recreation Center $250 COUNTERTOP SIGNS/STANDS (8½"W X 11"H) Sports & Fitness Facilities (2) $250 Liberty Center $100 Outdoor Adventure Center $200 Auto Skills Center $100 Bowling Recreation Center $150 COUNTERTOP BROCHURES/STANDS (4"W X 10"H) Sports & Fitness Facilities (2) $250 Liberty Center $100 Outdoor Adventure Center $200 Auto Skills Center $100 Bowling Recreation Center $150
(Rates are reduced with frequency)
Navy Region Southwest Services Directory
Navy Region Southwest, Community Support Programs (CSP) offers an annual base services directory (45,000 published) for personnel and their families throughout the state of California and Fallon, Nevada. This approximately 24-page full-color publication is distributed through Navy Welcome Aboard packets, Housing Service Centers, bachelor housing, MWR, Fleet & Family Support centers, and NEX facilities. Download or view the current directory on the regional website (navylifesw.com). Ad space is limited, with camera-ready art due April 11, 2014. Issue date is June 2014.
PDF, TIFF, JPEG and CMYK formats; 300 dpi
Full-Page - 4 1/8"w x 7"h $2,000 Half-Page - 4 1/8"w x 3½"h $1,500 Full-Page Back Cover - 4 1/8"w x 7"h $4,000 Full-Page - 4 1/8"w x 7"h $2,000 Half-Page - 4 1/8"w x 3 1/2"h $1,500
Build brand awareness and desirability with this unique and catchy form of advertising. Vehicle wraps are an excellent way to get your company noticed and remembered. The Federal Highway Administration reports that a vehicle outfitted with an advertisement generates thousands of impressions per day.
Transform MWR's vehicle into your company's travelling billboard. Wrapped with your advertisement, it will be seen by up to 1,500 base personnel daily while making deliveries to MWR facilities and Child Development Homes support staff uses MWR's vehicle to travel off the base. When not in use, MWR's vehicle, with your advertising message, will be parked in a high-traffic location, for an estimated 500 exposures daily. Receive up to 60,000 exposures a month and 720,000 impressions per year. Compare the monthly cost of a vehicle wrap to newspaper, radio or television advertising and you will realize the minimal cost of a vehicle wrap that advertises your message for a continuous 365 days.
Build brand recognition with everyone who sees your message on MWR's wrapped vehicle and raise your company's profile. Advertiser supplies, installs and removes wrap.
ANNUAL RATE MWR Marketing Vehicle $3,000
Region-wide Youth Programs offer a wide variety of recreation for children ages three to seventeen. These programs offer physical activities, field trips to theme parks and local attractions, movie nights, dances, entertainment, holiday celebrations, after school programs and many more fun events for our military children. Sponsorship for Youth Programs supports activities for approximately 480,000 annually, region-wide.
Sponsorship Levels for each base: Presenting: $3,000 / Supporting: $2,000/ Official: $1,000 / Navy Team: $500
Easter Fun Run
NAS LEMOORE • April TBD - An Easter Fun Run open to all hands. T-shirts will be given out to the first 100 to participate and finish the run.
Expected participation is 150-200.
Sponsorship Levels: Presenting: $1,000 / Supporting: $500 / Official: $250 / Booth/Display: $150
Month of the Military Child – Youth Festival
NAS LEMOORE • April 24 - Afternoon event for military parents and children to enjoy rides, games and activities, information booths, static displays and prizes for children. Families are offered noontime refreshments. Expected participation is 1,000.
Sponsorship Levels - Presenting: $2,000 / Supporting: $1,500 / Official: $1,000 / Navy Team: $500 / Booth/Display: $100
Pool Party & Free BBQ
NAS LEMOORE • June 5 - Eligible patron are invited to an All American Pool Party and BBQ. The event features live music, activities for all ages as well as great food. The event will end with a free fireworks show! The Pool Party and BBQ is expected to attract 2,000 active duty and their families.
Sponsorship Levels - Presenting: $2,000 / Supporting: $1,500 / Official: $500 / Navy Team: $250 / Booth/Display: $150
July 4th Firework Show/Public Event
NAS LEMOORE • July 4 - The place to be in the Valley on July 4th! The day includes free games, live entertainment and activities the whole family can enjoy while celebrating our freedom. Food and concessions will be provided for spectators to enjoy. The celebration is open to the public and is expected to attract 4,000 active duty military and their family as well as community members.
Sponsorship Levels - Presenting: $3,000 / Supporting: $1,500 / Official: $750 / Navy Team: $500 / Booth/Display: $150
Hotter Than Hell Fun Run
NAS LEMOORE • August TBD - This run is open to all hands (eligible patron and guests). The event is expected to attract 150-200 participants.
Sponsorship Levels - Presenting: $1,000 / Supporting: $500 / Official: $250 / Booth/Display: $150
NAS LEMOORE • September TBD - This run is a tribute to POWs and MIAs. T-shirts will be given out to the first 100 to participate and finish the run.
Expected participation is 150-200.
Sponsorship Levels - Presenting: $1,000 / Supporting: $500 / Official: $250 / Booth/Display: $150
Lighting the Christmas Jet
NAS LEMOORE • December 4 - The lighting of the Christmas Jet is open to all hands. Mr. and Mrs. Claus will make a special appearance for the children.
Expected attendance is between 500-600 active duty and their families.
Sponsorship Levels - Presenting: $750 / Supporting: $500 / Official: $300 / Navy Team: $250 / Booth/Display: $150
Toys for Tots Holiday Fun Run
NAS LEMOORE • December 12 - Open to all hands. T-shirts will be given out to the first 100 to participate and finish the run. Expected participation is 150-200.
Sponsorship Levels - Presenting: $500 / Supporting: $350 / Official: $250 / Navy Team: $200 / Booth/Display: $100