Partner with MWR On Board NSA Monterey! Reach a Military Market Who Contributes $140 Million to the Area Economy!
Contact us now for information on how you can reserve your preferred advertising in our Peacock Press Magazine, on banners, posters, countertop signs or our MWR vehicle to start building your brand awareness with NSA Monterey's military consumers who contribute more than $140 million yearly to the local economies of Monterey County. I look forward to your call and the opportunity to partner with you and your company.
Sincerely,
Cecilia S. Legario
MWR Marketing Coordinator
(831) 656-1170
cslegari@nps.edu
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FACTS ABOUT THE U.S. MILITARY
Partnering with MWR onboard Naval Support Activity (NSA) Monterey puts you in direct contact with more than 7,600 active duty military, reservists, Naval Postgraduate School (NPS) students, military retirees and DoD civilians at their workplaces, home and online. Annually, more than $140 million flows into the local economies of Monterey County from the military.
Your advertising directly benefits and supports our troops and their families. Your involvement helps MWR provide quality of life events, activities and facilities which greatly enrich the lives of our service members and their families. When you support our military with your advertising messages, you are also building awareness and desirability about your company, product or service.
Here is a snapshot of our active duty military across the nation:- 73% of active duty is male, average age is 26 and average length of service is 10.2 years
- 73% live off base
- 55% are married
- 74% are ranked E-4 and above
- 15% are officers
- 91% have major credit cards
- 80% own their own vehicles
- 61% plan on buying a new vehicle within 12 months
- 95% plan on furthering their education and can receive up to $3,500 in tuition assistance
- 100% shop at off-base department or specialty stores, averaging 4.3 visits per month
- 93% average 2.5 trips per year on civilian airlines
- 88% plan on buying video, stereos or speakers
- 48% plan on buying a personal computer
- 18% perform their own auto maintenance
Naval Support Activity (NSA) Monterey is located in Monterey, California, 120 miles south of San Francisco on the Pacific Ocean. The base provides primary support to the Naval Postgraduate School (NPS), Navy Research Lab (NRL), and the Fleet Numerical Meteorology and Oceanography Center (FNMOC). NPS is the largest producer of advanced graduate degrees for the Department of Defense and proudly graduates thousands every year from all services and from more than 50 countries. Monterey County’s population is estimated at 30,752 with an average median household income of $80,000. Onboard NSA Monterey, base personnel, faculty, staff and military personnel visit NSA Monterey’s MWR facilities nearly 300,000 times yearly. With your message displayed on banners, posters, countertop signs and more, you are supporting our military while reaching an affluent target audience and receiving hundreds of thousands of exposures!
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PEACOCK PRESS MAGAZINE
This is the must-have information guide for what's happening on and around NSA Monterey! Capture an average of 5,192 exposures a month and 62,304 or more yearly with your company’s advertising message. Civilian and military personnel know this is where they will find Tickets & Travel offers, local area events, Fleet & Family Support Center information and MWR activities, events and facilities listings. MWR produces 2,500 copies of this four-color, glossy magazine three times yearly. The Peacock Press is delivered to seven MWR facilities including its gym, golf course and driving range, which is visited by eligible patrons 15,576 times monthly! Navy Gateway Inns & Suites (NGIS) receives 1,000 copies to maintain a current magazine in each of its 200 transient rooms (average occupancy 173 rooms nightly) and in the lobby. An additional 250 subscribers receive a copy via mail and electronic access is available online at www.navylifesw.com, attracting additional viewers. Our very reasonable rates are as follows:
RATES PER QUARTERLY ISSUE (RATES ARE REDUCED WITH FREQUENCY) FULL COLOR AD Full-Page (7 ½"w x 10"h) $200 Half-Page (7 ½"w x 4 ¾"h) $100 Quarter-Page (3 ½"w x 4 ¾"h) $75 FULL COLOR COVER AD* Outside Back Cover (8 ¾"w x 7"h) $250 Inside Front or Inside Back Cover (7 ½"w x 10"h) $225 Half-Page Inside Front or Inside Back Cover (7 ½"w x 4 ¾"h) $175 *Dependent on available space.
MWR FACILITY ADVERTISING ON BANNERS, POSTERS AND COUNTERTOP SIGNS
MWR is a well-known and widely used network of support and leisure services designed for use by the military, their families, civilian employees, military retirees and other eligible patrons.
On board NSA Monterey, thousands of eligible patrons and their families make use of these MWR benefits daily. Your message displayed on banners, posters and countertop signs can capture this untapped target audience and maximize your advertising exposure. Build brand awareness at MWR's base fitness center which serves 9,688 monthly. Reach 2,330 recreational enthusiasts who maintain their RV at the base storage facility. At the RV Campground your message will be seen by 1,702 patrons monthly. Your advertisement will be seen up to 3,000 times a month at the child, teen and youth centers. Display your advertising message at all of NSA Monterey's MWR facilities for a total annual exposure of more than 200,000.
Monthly rates for:
BANNERS (6'W X 3'H) Fitness Facility $250 RV Campground $75 RV Storage $75 POSTERS (22"W X 28"H) Fitness Facility $200 RV Campground $75 COUNTERTOP SIGNS/STANDS (8½"W X 11"H) Fitness Facility $150 RV Campground $50 Child/Youth/Teen Centers $100 COUNTERTOP BROCHURES/STANDS (4"W X 10"H) Fitness Facility $150 RV Campground $50 Child/Youth/Teen Centers $100 Rates are reduced with frequency
WEST COAST SERVICES DIRECTORY FOR NAVY AND MARINE CORPS
Navy Region Southwest Community Support Programs (CSP) in partnership with the Marine Corps Installations West Marine Corps Community Services (MCCS), offers a joint West Coast services directory (90,000 published) for Navy and Marine Corps personnel and their families. This approximately 48-page full-color publication is mailed to MCCS patrons and distributed through Marine and Navy Welcome Aboard packets, family housing welcome centers, bachelor housing, MWR, Fleet & Family Support programs, and MCCS facilities. Download or view the current directory on the regional websites of both Navy CSP and Marine Corps MCCS at www.navylifesw.com and www.mccswest.com. Ad space is limited; the deadline for contracts is April 5, 2014 with camera-ready art due April 12, 2014. Issue date is June 1, 2014.
FULL COLOR AD Full-Page Back Cover (41/8"w x 7"h) $4,000 Half-Page (41/8"w x 3 ½"h) $1,500 Full-Page (41/8"w x 7"h) $2,000 VEHICLE WRAP
Build brand awareness and desirability with this unique and catchy form of advertising. Vehicle wraps are an excellent way to get your company noticed and remembered. The Federal Highway Administration reports that a vehicle outfitted with an advertisement generates thousands of impressions per day.
Transform MWR's vehicle into your company's travelling billboard. Wrapped with your advertisement, it will be seen by up to 300 base personnel daily. Your message will receive up to 9,000 exposures a month and more than 108,000 impressions per year. Compare the monthly cost of a vehicle wrap to newspaper, radio or television advertising and you will realize the minimal cost of a vehicle wrap that advertises your message for a continuous 365 days.
Build brand recognition with everyone who sees your message on MWR's wrapped vehicle and raise your company's profile. Advertiser supplies, installs and removes wrap.ANNUAL RATE MWR Marketing Vehicle $1,000 -
GOLF ADVERTISING OPPORTUNITIES
The favorite of Monterey peninsula golfers, Monterey Pines is a challenging course with spectacular views. The fully-stocked golf pro shop offers professional equipment fitting, private and group instruction at reasonable prices. The Monterey Pines Golf Course is open to the public, includes a driving range and bar and grill used by 72,216 patrons annually.
Banners, posters, countertop brochure displays, or countertop signs in high traffic areas will catch the eye of your target market.
Tee-box recognition may be purchased for company promotion or may be part of our customized GPS advertising package. GPS ads display when a cart is in play. Because the golfer spends much of the total round time in the cart, a great advertising opportunity is created. Choose more than one hole for more exposure.GPS GREEN-SIDE ADVERTISING
GPS Green-side advertisingYour message is displayed full screen along with the yardage to the green until the golfer reaches the next tee box or enters the staging area.GPS BANNER ADVERTISING
Banner advertising is displayed when the golfer reaches the tee-box and continues to be displayed until 65 yards out from the center of the green of the hole that is being played.Golf Advertising Rates
Maximize exposure when you advertise in all of NSA Monterey's Golf Course facilities for an annual exposure of 62,000 or more. Our reasonable monthly rates are as follows:
GOLF COURSE ADVERTISING GPS Customized One-Hole Combo (banner and green-side ad) $400 Golf Course Driving Range Divider (3 dividers) $250 Golf Cart Signage $175 GPS Banner Ad $300 GPS Green-Side Ad $200 Golf Tee Box Sign (per tee box) $100 BANNERS 6'W X 3'H $300 POSTERS 22"W x 28"H $250 COUNTERTOP SIGNS/STANDS 8½"W X 11"H $150 COUNTERTOP BROCHURES/STANDS 4"W X 10"H $200 Rates reduced with frequency
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March
ST. PATRICK’S DAY 5K RUN/WALK
March 23 - Sailors and their families grab their green and enjoy the day by running or walking 3.1 miles aboard Naval Support Activity Monterey. The event is open to all MWR patrons and attracts approximately 170 participants.
Sponsorship Levels - Presenting: $500 / Supporting: $300 / Official: $200 / Booth: $100FLEET & FAMILY SUPPORT CENTER SERVICES EXPO EVENT
March 24 - Active duty families participate in a fun and educational event featuring services and programs that promote healthy, leisure and well-being lifestyles designed for the special needs of the military family. Expected participants are 100 active duty families.
Sponsorship Levels - Presenting: $500 / Supporting: $300 / Official: $200 / Booth: $100July
FAMILY FITNESS RUN
July 20 - At Naval Support Activity Monterey, this event invites families to walk or run laps around the lake, enjoy crafts, entertainment and prize drawings. Children receive medals for participating. This event attracts 160 participants.
Sponsorship Levels - Presenting: $1,000 / Supporting: $500 / Official: $250 / Booth: $150September
PATRIOT’S RUN
September 7 - The 3.1 mile Patriot’s Run is designed to promote the Family Fitness Activities program at Naval Support Activity Monterey. This event brings together the military and civilian communities. Adult winners in each category receive trophies and medals and all children receive a participation medal. The event attracts 250 participants.
Sponsorship Levels - Presenting: $1,000 / Supporting: $500 / Official: $250 / Booth: $150November
TURKEY TROT RUN EVENT
November 16 - It’s a 3.1 mile run held at Naval Support Activity Monterey. Runners are divided into five groups based on age and the winners receive awards. The event concludes with turkey and pie and attracts 200 attendees.
Sponsorship Levels - Presenting: $1,000 / Supporting: $500 / Official: $250 / Booth: $150
