Partner with MWR On Board Naval Base Ventura County! Reach a Military Market that Contributes $2 Billion to the Area Economy!
Naval Base Ventura County (NBVC) is located just north of Los Angeles and is comprised of three Navy installations. San Nicolas Island is mainly used for conducting classified operations and training exercises. Point Mugu and Port Hueneme, separated by seven miles, offer a wide scope of recreation and entertainment options to the Navy community of Ventura County. This major aviation shore command and naval construction force mobilization base provides airfield, seaport and base support services to fleet operating forces and shore activities. NBVC and its tenants directly employ more than 19,000 military and civilian personnel and is the largest employer in Ventura County. Approximately 80 commands, representing all branches of the U.S. Military are stationed here. Annually, NBVC Morale, Welfare and Recreation (MWR) facilities are visited over 1.6 million times by eligible patrons, including active duty military, civilian personnel and military retirees. With your message displayed on banners, posters, theater slides and more, you are supporting our military while receiving many hundreds of thousands of exposures!
Contact us now for information on how you can reserve your preferred advertising. Start building your brand awareness with NBVC’s military consumers and the Navy who together contribute $2 billion yearly to the area’s economy. We look forward to your call and the opportunity to partner with you and your company.
NBVC MWR Marketing
FACTS ABOUT THE U.S. MILITARY
Partnering with MWR aboard Naval Base Ventura County (NBVC) puts you in direct contact with more than 19,000 active duty military, reservists, retirees and DoD civilians at their workplaces, home and online. Annually, more than $2 billion flows into the Ventura County economy from the military.
Your advertising directly benefits and supports our troops and their families. Your involvement helps MWR provide quality of life events, activities and facilities which greatly enrich the lives of our service members and their families. When you support our military with your advertising messages, you are also building awareness and desirability about your company, product or service.
FACTS ABOUT NB VENTURA COUNTY
- $2,000,000,000 Defense money flows into Ventura County
- $711,100,000 In military salaries and other compensation for active-duty, reservists and civilians
- $302,100,000 In military retirement and veterans benefits
- 100% MWR patrons shop at off-base stores, averaging 4.3 visits per month
- 95% Plan on furthering their education and can receive up to $3,500 in tuition assistance
- 73% Active duty are male, average age is 26 and average length of service is 10.2 years
- 73% Active duty live off base
- 61% Plan on buying a new vehicle within 12 months
- 55% Are married
- 15% Are officers
This is the must-have information guide for what's happening on and around NBVC! Capture 2,050 exposures with your company’s advertising message. Civilian and military personnel know this is where they will find Tickets & Tours offers, local area events, Fleet & Family Support Center information and MWR activities, events and facilities listings. Electronic access is available online at www.navylifesw.com/ventura.
Our very reasonable rates are as follows:
RATES PER BI-MONTHLY ISSUE (RATES ARE REDUCED WITH FREQUENCY) FULL COLOR AD Full-Page (7 ½"w x 10"h) $500 Half-Page (7 ½"w x 4 ¾"h) $400 Quarter-Page (3 ½"w x 4 ¾"h) $250 FULL COLOR COVER AD* Inside Front (7 ½"w x 10"h) $1000 Half-Page Inside Front (7 ½"w x 4 ¾"h) $800
*Dependent on available space. All artwork provided by advertiser.
FLEET & FAMILY READINESS (FFR) HIGHLIGHTS E-NEWSLETTER
Highlights is a weekly e-newsletter produced for military members, their families, DoD employees and retirees. It is emailed to NBVC Navy computers and approximately 2,000 individual subscribers. The e-newsletter highlights upcoming MWR events and lists the movies for the week.
Feature your business in two lines of text promoting your products or services for four weeks, reaching approximately 32,000 readers monthly. It is also available online at www. navylifesw.com/ventura.
MONTHLY RATE (RATES ARE REDUCED WITH FREQUENCY) Two Lines of Text $500
*All artwork provided by advertiser.
Maximize your advertising exposure in MWR facilities with digital signage located in hightraffic areas aboard NBVC. Vibrant, full-color side and video advertisements are shown on 12 large digital displays. Due to limited amount of air time, space will be contracted on a first come, first served basis.
MONTHLY RATE: (JPEG landscape images: 26.67"w x 15"h at 72 ppi • Video format: .wmv file in HD) Slide 20 Seconds - $500 Silent Video 30 Seconds - $750
*All artwork/content provided by advertiser.
MOVIE THEATER SLIDES AND VIDEOS
MWR moviegoers have the best deal in town - FREE first-run movies daily for Sailors and their families at two NBVC theaters. Let us feature your product or service ad in our 30-45 minute pre-feature advertising program of slides and video advertising. These vibrant, full-color advertisements are shown on full-size movie screens for 30 or 15 seconds. Port Hueneme's Needham Theater has a capacity of 850. The NBVC Point Mugu Theater has seating for 500 patrons.
Each theater airs 32 movies monthly. Average monthly attendance at the Needham Theater is 3,828 patrons and movies shown at Point Mugu's NBVC Theater are watched by an average of 361 movie-goers monthly. From the family enjoying a budget-friendly evening together, married couples to single Sailors and their friends, your theater advertisement will reach each of them at least three times per movie.
MONTHLY RATE: (JPEG landscape images: 26.67"w x 15"h at 72 ppi • Video format: .wmv file in HD) Slide $300 (1 Theater) / $500 (2 Theaters) 15-second video spot $300 (1 Theater) / $500 (2 Theaters) 30-second video spot $600 (1 Theater) / $1000 (2 Theaters)
*All artwork/content provided by advertiser. Rates are reduced with frequency
MWR is a well-known and widely-used network of support and leisure services designed for use by the military, their families, civilian employees, military retirees and other eligible patrons.
Aboard NBVC, thousands of eligible patrons and their families make use of these MWR benefits daily. Your message displayed on banners, posters and signs can capture this untapped target audience and maximize your advertising exposure. Build brand awareness at MWR's base fitness centers and gyms which serve 49,618 monthly. Reach an average of 3,255 junior enlisted active duty Sailors each month at the base Liberty Centers which have programs and special events, access to the internet, movies, video games, air hockey and so much more. At the bowling and recreation center that includes a snack bar, arcade games, cosmic bowling, and year round leagues for youth and adults, an average of 2,125 patrons visit monthly. Reach an average of 2,314 patrons monthly at the base pools and capture the attention of 2,953 patrons monthly at the base RV Park. Display your advertising message at all of NBVC's MWR facilities for a total annual exposure of 1,465,027.
MONTHLY RATE Banners (6'W X 3'H) $500 per banner/per site Posters (22"w x 28"h) $350 per banner/per site Countertop Signs (8½"w x 11"h) $350 per site Countertop Brochures (4"w x 10"h) $350 per site
*All artwork provided by advertiser.
- Fitness Facilities (4)
- Liberty Center (Internet/Café) (2)
- Bowling Recreation Center (2)
- Pools (2)
- RV Park (2)
- Golf Course
NAVY REGION SOUTHWEST BASES SERVICES DIRECTORY
Navy Region Southwest (NRSW) Fleet & Family Readiness (FFR) offers an annual NRSW Base Services Directory (45,000 published) for all military personnel and their families. This full-color publication is distributed through Navy Welcome Aboard packets, Family Housing Welcome Centers, Bachelor Housing, MWR facilities and Fleet & Family Support Centers. Download or view the current directory on the Navy FFR regional website at www.navylifesw.com. Ad space is limited. The deadline for artwork is April 8, 2016. Issue date is June 1, 2016.
PDF, TIFF, JPEG and CMYK formats; 300 dpi
Full-Page Back Cover - 4 1/8"w x 7"h $4,000 Full-Page Inside Cover - 4 1/8"w x 7"h $3,000 Half-Page Inside Cover - 4 1/8"w x 3 1/2"h $2,500 Full-Page - 4 1/8"w x 7"h $2,000 Half-Page - 4 1/8"w x 3 1/2"h $1,500
*All artwork provided by advertiser.
Build brand awareness and desirability with this unique and catchy form of advertising. Vehicle wraps are an excellent way to get your company noticed and remembered. The Federal Highway Administration reports that a vehicle outfitted with an advertisement generates thousands of impressions per day.
Transform MWR's vehicle into your company's traveling billboard. Wrapped with your advertisement, it will be seen by up to 17,000 base personnel on its daily route to MWR facilities. MWR support staff also travel off the base to San Diego and will acquire additional exposures. When not in use, your company's personal billboard, with your advertising message, will be parked in a high-traffic location, seen daily by patrons visiting the Liberty Centers, Navy Exchange, Commissary and base movie theater. Your message will receive up to 115,000 exposures a month and more than 1,396,000 impressions per year. Compare the monthly cost of a vehicle wrap to newspaper, radio or television advertising and you will realize the minimal cost of a vehicle wrap that advertises your message for a continuous 365 days.
Build brand recognition with everyone who sees your message on MWR's wrapped vehicle and raise your company's profile. Advertiser supplies, installs and removes wrap. Annual Rate
ANNUAL RATE MWR Marketing Vehicle $10,000
*All artwork provided by advertiser.
GOLF ADVERTISING OPPORTUNITIES
Seabee Golf Course
The Seabee Golf Course at Port Hueneme features an 18-hole course with a lit driving range, putting green and a complete pro shop. The Seabee Golf Course is open to the public and serves 39,965 golfers annually.
Advertising at the Seabee Golf Course reaches an affluent military audience and community leaders.Your advertising can be prominently placed in the golf facility, with your message in high traffic areas. A limited number of placement opportunities ensure golfers will not get "advertising fatigue" and will notice your company’s message.
Tee box recognition may be purchased for company promotion or may be part of our customized GPS advertising package. GPS ads display when a cart is in play. Because the golfer spends much of the total round time in the cart, a great advertising opportunity is created. A GPS green-side ad is displayed on the full screen along with the yardage to the green until the golfer reaches the next tee box or enters the staging area. A GPS banner ad is shown when the golfer reaches the tee-box and continues to be displayed until 65 yards out from the center of the green of the hole that is being played.
GPS Green-side advertising
This full screen ad is displayed along with the yardage to the green until the golfer reaches the next tee box or enters the staging area.
GPS Banner advertising
Banner advertising is displayed when the golfer reaches the tee-box and continues to be displayed until 65 yards out from the center of the green of the hole that is being played.
Golf Advertising Rates
Monthly advertising rate for Advertiser-Provided Banners, Posters, Countertop Signs and Brochures, Tee-box Signage and double-sided driving range dividers.
Average Monthly Exposures 4,834 Banner (3' x 6') $250 Poster (22" x 30") $200 Brochure Stand (4" x 10") $175 Countertop Sign (8.5" x 11") $125 Tee-Box Signage (1 tee-box) $100 Driving Range Divider (5' x 8") (3 dividers) $200 Sampling $175
*All artwork provided by advertiser.
Monthly advertising rate for Golf Cart GPS ads
Average Monthly Exposures 4,834 GPS Customized One-hole Combo(banner and green-side ad) $300 GPS Banner Ad (234 x 100 pixels) $200 GPS Green-side Ad (234 x 330 pixels) $175 Cart Signage $125
*Golf course open to the public. All artwork provided by advertiser.
Region-wide Youth Programs offer a wide variety of recreation for children ages three to 17-years-old. These programs offer physical activities, field trips to theme parks and local attractions, movie nights, dances, entertainment, holiday celebrations, after school programs and many more fun events for our military children. Sponsorship for Youth Programs supports activities for approximately 480,000 annually, region-wide.
Sponsorship Levels - Presenting: $3,000 / Supporting: $2,000/ Official: $1,000 / Navy Team: $500 / Booth: N/A
Liberty Center Programs
Region-wide Liberty Centers are for junior enlisted active duty. Each center is an alcohol and tobacco-free facility designed to be the Sailor’s “home away from home.” Liberty Centers offer in-house activities from pool tournaments and free holiday BBQ events to life skill workshops, free Internet computer stations and gaming systems. Each Liberty Center also offers trips and adventures to places like Big Bear, the Grand Canyon, Las Vegas and paintball. All trips are open to active duty and one guest, 18 years or older. Each Liberty Center serves over 2,500 Sailors annually.
Sponsorship Levels - Presenting: $8,000 / Supporting: $5,000 / Official: $2,500 / Navy Team: $1,000 / Sailor: $500
5K Series & Intramural Sports
NB VENTURA COUNTY • Monthly - This fun fitness series includes lunch time 5K runs, physical fitness, obstacle courses, basketball, flag football, volleyball, softball and sports tournaments. The 5K Series and intramural sports are open to all patrons and serve approximately 1,500 per month.
Sponsorship Levels (per event) - Presenting: $2,000 / Supporting: $1,500 / Official: $1,000 / Navy Team: $500 / Booth: $150 (available at 5K series)
Military Kids Day
NB VENTURA COUNTY • April 16 - This special celebration of military youth will feature fun family events including the Military Kids Run, music, games and activities for kids. Expected participation is 600.
Sponsorship Levels - Presenting: $2,000 / Supporting: $1,500 / Official: $1,000 / Navy Team: $500 / Booth: $150
Military Spouse Appreciation Day
NB VENTURA COUNTY • May 12 - This event is open to all military spouses and includes a fashion show, salon hair and cosmetic makeovers, massages and activities. Expected participation is 200 Active Duty spouses.
Sponsorship Levels - Presenting: $500 / Supporting: $350 / Official: $250 / Navy Team: $200 / Booth: $150
Point Mugu Surf Contest - Public Event
NB VENTURA COUNTY • August 13-14 - The Point Mugu Surf Contest will host surfers and visitors from around the globe during this two-day competition at the famous break of Point Mugu. The event features live music and entertainment as well as a vendor village. This not to be missed surf contest is open to the public and is expected to attract 3,000 participants and spectators.
Sponsorship Levels - Presenting: $20,000 / Supporting: $5,000 / Official: $2,500 / Navy Team: $1,000 / Booth: $500
NB VENTURA COUNTY • December 1 - Fresh-blown snow, games, activities for the children and pictures with Santa are the highlights of the day. An informational exhibitor fair highlighting the programs and activities offered by Youth Programs is available to all participants. Participation is expected to be 1,500 patrons.
Sponsorship Levels - Presenting: $1,500 / Supporting: $1,000 / Official: $750 / Navy Team: $500 / Booth: $150
Home for the Holidays
NB VENTURA COUNTY • December 12 - Home for the Holidays is a special holiday entertainment extravaganza for the troops and their families. The event features sing-a-longs, popular holiday music and dancing. Expected participation is 850 patrons.
Sponsorship Levels - Presenting $750 / Supporting: $500 / Official: $300 / Navy Team: $250 / Booth: $150