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NRSW Marketing
Welcome
The Navy Region Southwest N9 Regional Marketing Department is YOUR advertising agency, public relations consultants, graphic design, printing and sign production shop. Our purpose is to effectively promote and market Fleet & Family Readiness (N9) programs, activities, events and facilities to the military market. Our goal is to work with you to increase patron participation, revenue, and overall satisfaction with N9 services. We proudly serve:
- Dining Services
- Child & Youth Programs
- Fleet & Family Support Programs
- Housing: Bachelor, Family & Navy Gateway Inns & Suites
- Morale, Welfare & Recreation
- Navy Wounded Warrior Safe Harbor
Our marketing professionals want to become part of your team. We can help you promote your program in the most cost-effective manner to build patron counts, increase revenue and improve customer satisfaction. We are eager to meet with you to develop promotion plans for your programs and large special events. Your Account Rep is available to help you determine the most effective ways to promote your program. Make an appointment to involve your Account Rep in the planning stages of your event or activity. We will ensure that you receive the services and products necessary to make your event a success.
Marketing Catalog
The MWR Marketing Catalog is a new design system that allows MWR Managers to "shop" online and select marketing campaigns to support local event promotions. The catalog is comprised of 400+ branded designs created with intention and purpose to support the Community Recreation, Fitness, and Liberty programs throughout Navy Region Southwest.
View/Download the following Catalogs:
Video: making changes and edits to the Marketing Catalog fillable templates.
You can also download a step-by-step guide detailing how to use the MWR Marketing Catalog and fillable templates.
Digital Marketing
NRSW Fleet and Family Readiness Programs are elevating our marketing initiatives. We are focusing less on traditional marketing and more on digital. Our customers are online, we are making steps to connect with our audiences where they currently are. Things like website, email marketing, social media, digital screens and video are leading the course for the future of our promotions. Join us!
Digital Marketing Style Guide
What is the Digital Marketing Style Guide? It's a reference tool that helps our region maintain consistency in what our brand looks, feels and sounds like. Think of it this way - it's the heart and soul of Fleet and Family Readiness (FFR), that encompasses our mission, vision and values - translated in design.
Your NRSW Installation website is an integral component for online visibility.
Your website provides:
- Real time information for events and other Installation specific information
- Cross linking opportunities for Social Networking
- Feeds information into the Navy Life App
The Installation Marketing Rep is the designated content manager for the installation website. Your Regional Marketing Manager and Regional Web Administrator/Webmaster can request CNIC credentials for you. Your credentials will provide administration access to the Content Explorer and Media Manager areas of your website.
The main content management duties are:
- Timely Event data entry
- Media asset management
- Program data maintenance
Best practices for web:
Text:
- Less is more!
- No "shouting text" aka: ALL CAPS
- Brief and concise information.
Web Banners:
Web Banners provide quick, visual (not textual) interest and calls to action for specific events and announcements. The web home page banner carousel effectively accommodates 5-7 web banners at a time. The typical life cycle of a web banner is generally 2 weeks. There are many flexibilities with web banners on your home page carousel, specific event pages and program pages.
Web banner size is currently 640X360 px- the same proportional size as the 1920X1080 digital monitor slide. They can also be used cross functionally as web banners without additional adjustments.
Events:
- Minimum 2 weeks before event date.
- Brief and concise information
- Minimum 15-25 entries
Note: incomplete, expired or inactive events are generally purged every 30 days
Time Management:
All digital activities (event entries, social networking, website updates, etc.) are most effective when they are planned and executed (or scheduled) in the early part of your week.
Support is available for your NRSW Installation Website:
- Admin Support
- Special Projects
- Training
- General Q&A
Questions and requests for web support can be sent directly to your Installations Account Rep or regional web administrator: nrsw.webmaster@gmail.com
When sending a question or request, please include the URL/web address of the page, program, or event for action.
Visit Our YouTube Page
Brief, "how-to" videos are available to assist you with your installation website know-how. Visit our YouTube page!
Work Orders
All work order requests are facilitated through Quick Base. Training on the Quick Base system is available through the Marketing Department. Please contact your Installation Marketing Rep for any questions.
Visit the Quick Base website to initiate a work order!
The work order process for your campaign will prompt you for all needed information. Contact your Regional Marketing Specialist to help with developing your marketing campaigns. SOP reference for work orders is available upon request.
Keep in mind:
- First proof (under normal circumstances) is provided within 20-working business days!
- Utilize an Annual Marketing Plan to get started or to develop along with your Regional Marketing Specialist.
We look forward to working with you!
Other Services
Digital Signage
Promote your event through our network of digital display monitors and theater screens.
Event Photography
Photographic services are available upon request, based upon availability of Marketing staff. You may also check out digital camera equipment to record your events. Photographs will be archived digitally in the Marketing Office for future reference.
